Social Networking Use Triples from Only a Year Ago
28/Sep/2009 06:54 PM Filed in: Small Business
News
"As
of August 2009, the time spent on social networking
and blogging sites accounts for 17% of the total
time spent online, a number up from 6% from a year
ago. This change reflects a growing desire for
people to stay connected with each other,
communicate and share, reports Nielsen."
"Where before, advertisers were somewhat wary of social media properties, they're now spending more than ever for prominent spots on social networking sites. Even as companies decreased their overall ad expenditures, they increased their spend on top social networks and blogs - up 119% from last year. ($108 million in August 2009 up from $49 million in August 2008). And when broken down by category, the increases are even more dramatic. The entertainment industry, for example, has increased spending by 812% year-over-year on social network sites and the travel industry increased spending by 364%."
Click here to read the full article.
"Where before, advertisers were somewhat wary of social media properties, they're now spending more than ever for prominent spots on social networking sites. Even as companies decreased their overall ad expenditures, they increased their spend on top social networks and blogs - up 119% from last year. ($108 million in August 2009 up from $49 million in August 2008). And when broken down by category, the increases are even more dramatic. The entertainment industry, for example, has increased spending by 812% year-over-year on social network sites and the travel industry increased spending by 364%."
Click here to read the full article.